Why Use Professional Real Estate Photography?
why would I use professional real estate photography? After all, my listings are selling just fine with my I Phone pictures. I have heard this question many times, and at first glance it might seem like a logical question, particularly in a hot market where homes are selling quickly, sometimes even in a matter of hours, but upon further examination there is indeed many good reasons to use professional photography to market your listings. Follow along with me now and I think that by the time we are finished you will indeed see the wisdom in using professional real estate photography.
As a part of my presentation that I give quite frequently to area real estate brokerages, I highlight 5 of the top reasons to use professional photography to market your listings. In this post we will explore these top five reasons. First of all, as most of you that are members of a local and or National Association of Realtors understand, you have taken an oath to a high code of ethics and work at adhering to those ethics in your day to day business. If you are a homeowner reading this post and didn’t know, the term Realtor© is a copyrighted symbol and is only allowed to be used by members of a Realtors association which are bound to a code of ethics in the practice of their business. Great tip for those looking to hire a real estate agent, always use a Realtor© as you have a much better chance of them actually looking out for your better interest. I say all of this only to point out that much of the material and statistics that I am going to talk about have a direct correlation to serving your clients better interest.
Without further adieu, a few internet marketing statistics are in order. According to the National Association of Realtors 2012 profile of home buyers and sellers, 90% of home buyers searched online at some point during their home buying process. I would say that makes an internet presence pretty important wouldn’t you? In addition to this, studies have shown that when we market on the internet we have a mere two seconds to capture someones interest on any given page. Adding images can increase this capture time to 20 seconds. Specifically, where real estate is concerned, shoppers will not spend any time on a site that has no images, and further, of those sites that do have images, 40% of shoppers look no further than those images.
According to a study by Redfin, a Seattle based Real Estate Brokerage, an analysis of more than 100,000 listings across 22 different markets revealed that listings using professional photography sold for anywhere between $934 and $116,076 dollars more than those using amature photography.
In addition, those listings using professional photography were found on average to be viewed online 61% more than those using simple point and shoot or amateur photography.
By now, I think you know where I am going with this, but hold those thoughts. Keep these statistics in mind as we delve into my top 5 reasons to use professional real estate photography.
1. You have a duty to your seller. You owe your sellers your absolute best marketing efforts, after all, they have put their trust in you with potentially their largest asset. Providing a good visual representation in front of the largest audience is a great start.
2. It drives online traffic. Clearly, the internet is a major player in today’s marketing strategy. According to the National Association of Realtors 2014 profile of home buyers and sellers, 83% of home buyers said that high quality images were the most important website feature. Great images will bring more visitors to your site and keep them there.
3. Win more listings. Sellers are also researching online, and they are looking for those agents that will go to the effort to market their properties professionally.
4. Solidify your brand image. Every listing that you have is an interview for the next potential client. Portraying consistency and professionalism will help you big time.
5. Best bet for your bottom line. The cost of professional photography has decreased substantially over the last 10 years. What once may have cost $1000 or more can be had in many cases today for 1/10 the cost. Overwhelmingly when asked if the cost of professional photography had a good return on investment the answer was a resounding yes!
In conclusion, I think that you can now see why hiring a professional photographer to help you market your listings is a win win situation. Have you had experiences where great images have helped you sell a property? I would be interested in hearing about them. Please leave a comment.